A Royal Knees Up!

17th June 2016

In April 2016 The Queen turned 90 and is now, perhaps, the most famous nonagenarian in the world. However, Saturday 11th June was the date of this year’s Trooping of the Colour and represented the official annual celebration of Her Majesty’s birthday.

Consequently, events and activities were held over the weekend to commemorate the occasion across the length and breadth of the UK.

Plenty of Regal Revelry

Castle Dene Shopping Centre in Peterlee hosted a day of regal revelry on Saturday which incorporated plenty of free royal-themed entertainment. This included a Jubilant Jewels Craft Workshop where little princes and princesses could make crowns and tiaras using paints, glitter and gems.

All materials were provided on the day and instruction and guidance were given from supervisors. Over 180 children took part with some royally good headwear being created.

A Royal Knees Up!

Visitors to the centre could also pose for photos on a luxurious throne next to a life-size cut out of The Queen. These Sovereign Selfies have now been uploaded to the shopping centre’s Facebook page where followers are currently voting for their favourite.

“We had a fab time at the event on Saturday and thanks to everyone for the opportunity to get involved. An amazing £389.89 was raised on the day and this will ensure we can continue the good work we do in the local area.”

A representative from Macmillan

The owner of the picture with the most likes will bag £90 to spend at Castle Dene. The competition closes on Friday but has already reached over 31,000 people!

Castle-DeneHMQ02

Generosity is the virtue of all royals, so a number of activities took place during the event to raise monies for Macmillan Cancer Support. A charity raffle gave shoppers the chance to win a prize every 90 minutes on the day, prizes included a Sweet Dreams hamper, Cooplands, Greggs and Wilko gift vouchers.

There was also a Royal Street Party where families could buy tea and cakes with all proceeds going to Macmillan. In total, a fantastic £389.89 was raised for the charity.

A Huge Success!

Overall, Castle Dene’s royal birthday celebration was a huge success. As well as raising a princely sum for charity and great social media engagement, footfall to the shopping centre increased from the previous Saturday.

Castle-DeneHMQ03

“Our Queen’s 90th Birthday event was a fantastic occasion and provided the perfect opportunity for Peterlee residents to come together to celebrate the 90 years of our reigning monarch. We’d like to thank everyone who participated and contributed to such a successful day.”

Matthew Middleton, Castle Dene Shopping Centre

To view all the photos from the event see our Facebook page.